Persona Advertising, located in Lindenwold, NJ, is a renowned art and design studio that has been in business since 1986. Led by Soraida Martinez, a Puerto Rican artist and feminist painter, the studio is known for its creation of the artstyle Verdadism, which combines visually striking paintings with written social commentaries. With a focus on empowering individuals with truth and promoting social change, Persona Advertising's Verdadism art has gained recognition and awards for its thought-provoking exploration of issues such as racism, sexism, and stereotyping.
Since its inception in 1992, Verdadism has influenced contemporary artists and educators nationwide, serving as a tool to teach diversity and tolerance. Soraida Martinez, a graduate of Rowan University with a Bachelor of Fine Arts, has dedicated her artistic career to creating a personal connection with viewers through her paintings and commentaries. With its unique blend of hard-edge abstraction and social consciousness, Persona Advertising's Verdadism art style continues to challenge societal norms and promote a deeper understanding of the human soul.
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