History
Three girlfriends were talking makeup one day and realized that not one of them really wore makeup on a daily basis. They might wear eye mascara or lips, but that was it. Two of the friends had gone on a road trip and thought a lot about makeup and in fact decided to create a new makeup line, so they pitched the idea to the third girlfriend. After they were all in on the same page, they purchased raw minerals from all over the world and began blending colors for women of color (because they thought that was their initial direction for marketing their products). Well, they quickly realized that their loose mineral powders worked great for women of all ethnic backgrounds. They officially launched the company at the 2003 San Francisco Skin and Body Show and they have never looked back. So whatever the need, they are your go to loose powder mineral makeup company. This woman owned company is currently managed by Gloria Webb-Williams.
Specialties
- We manufacture our loose mineral makeup right here in Santa Clara, CA - Our all natural mineral makeup is perfect for all ages (pre-teen to seniors) - We offer a great makeup setting spray - our Ancient Elixir Setting Spray that customers say is anti-aging and moisturizes the skin - Single makeup application because if it fades, just re-spray the face with our Ancient Elixir and your makeup will pop - Continuous sun coverage because our mineral powders have natural sun protection built into the products - Our minerals are pharmaceutical grade and not cosmetic grade